1 CE/CPE Credit in Marketing
Course Level: Basic
Training Marketing to Non-Marketing Staff: How to get accountants to do marketing
Marketing can be a mystery to some accountants. Teaching marketing to accountants can help grow the firm. Learn how one marketer works to solve the puzzle for accountants.
1. Hear potential topics for marketing curriculum for different levels within the firm.
2. Learn how to get buy-in from senior leadership.
3. Carrot or the Stick, which works better?
As the Director of Marketing, Jill oversees the firm’s marketing and business development strategies. Her primary focus is to lead all marketing efforts to continue the firm’s growth, client retention and client experience. She does this through traditional and digital channels, but her favorite responsibility is to empower the firm’s staff to be successful at marketing and business development.
Director of Marketing