Chad Person
Chief Marketing Officer
Clark Schaefer Hackett
Cincinnati, OH, USA

Denise Vendrick
Director of Marketing
Faw Casson
Dover, DE, USA

Stacy Dreher
Firm Marketing Manager
James Moore & Co., P.L.
Gainesville, FL, USA

Casey Blake
Marketing Specialist
Edelstein & Company, LLP
Boston, MA, USA

Heather Halligan
Marketing Specialist
Hungerford Nichols CPAs + Advisors
Grand Rapids, MI, USA


October 18, 2017 @ 2 pm ET / 1 pm CT / 12 pm MT / 11 am PT

Program Level: Intermediate | Prerequisites & Advanced Prep: None
CPE: 1 hr. in Marketing | Delivery Method: Group Internet Based


The fastest-growing firms today have more than luck on their side – they have a strategy. Hinge’s research shows that a new breed of professional services provider has emerged, one that powers growth through firm-wide, high-visibility expertise. We call this the Visible Firm. 

How do Visible Firms grow? Lee Frederiksen will share Hinge’s research findings and what they tell us about marketing strategies such as:

• The most effective ways to increase the visibility of your firm – and drive growth as a result
• How to leverage both online and offline marketing tools (including online lead generation) to grow your firm
• The critical differences between a low-growth and high-growth marketing budget, and what high-growth marketing departments are doing
• How to use content to reach potential buyers at each stage of the buying process - from topic selection through targeted online promotion
• How your firm should be using its website, email marketing and social media to grow your business

Learning Objectives 
Presentation attendees will:
• Gain a clear understanding of how today's buyers purchase professional services
• Learn about the benefits of creating a high-visibility firm
• Understand the skills and tactics that create high-growth firms and drive their success
• Become familiar with the steps involved in building a content marketing funnel to drive business

Attendees will receive a copy of Hinge’s Visible Firm® Executive Guide.

Our Speaker

Lee Frederiksen, Ph.D.
 is an award-winning marketer, Visible Expert®, and renowned business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help clients achieve high growth and profitability. Learn more about Lee


Handout materials will be forwarded to participants shortly before the webinar. Sign-up sheets are needed if you are meeting as a group. Click the Connect link above for more information (members only).

This webinar will be recorded; AGN cannot award CPE for viewing the recording.

NASBA Requirements:
Proctor to verify participation (if meeting as a group)
3 polling questions per 50-minute hour; participants must answer all questions to receive full CPE credit. Additionally, you must register for the webinar to receive CPE.

Canadian Members: Submit your CPE certificate to your Provincial Institute to qualify for CPD




Cost/Cancellation:  Members-only free webinar; notify Donna to cancel registration. 
Refund Policy:        n/a

Record Retention:  All CPE records are kept in the AGN database for 5 years
Complaint Resolution:  Contact Kathy Sautters, NA Regional Director, at  303-743-7880, option 1 

AGN International - North America Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

AGN International - North America, Inc. is also registered with the Texas State Board of Public Accountancy.